Retailers in the UK were prepared for large crowds, with increased staff and security measures, but largely found that consumer turnout was similar to that of any other shopping day. Results were mixed in a US versus UK comparison, with the US clearly leading the way in Black Friday shopping frenzies. Traditional shopping was strong as well, indicating that despite convenience, many consumers enjoy the thrill of the hunt. The trend towards online shopping continued as retailers relied more on web-based marketing and sales opportunities. The 5-day shopping push met expectations however many were surprised at what analysts found. The 2015 holiday shopping season kicked off with what many had hoped would be record breaking sales during the Black Friday weekend. How did the final results of Black Friday and Cyber Monday compare to the analysts’ expectations? Did sales follow the expected trends? Were there any surprises? Letdowns? Holiday Shopping Overview From Black Friday to Cyber Monday: The Final Sales Results of the 2015 Holiday Shopping Weekend
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